| CAPACITY ALLOCATION IN A COMPETITIVE MULTI-CHANNEL SUPPLY CHAIN |
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| 作者单位： | Kaijun LIU~1 Zigang ZHANG~2 ~1School of Management，Huazhong University of Science and Technology，Wuhan，430074，China ~2School of Management，Huazhong University of Science and Technology，Wuhan，430074，China |
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| 基金项目： | Acknowledgment The authors thank the anonymous referees and the editor for their helpful comments that improved the presentation of the paper. |
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| 摘 要： | This paper addresses the capacity allocation problem for a capacitated manufacturer who can distribute her product to the end customers through an independent retailer channel as well as through her direct channel. Demands of the channels are substitutable, which induces competition between them. We show that to avoid channel competition, it is possible for the manufacturer to deny the retailer of capacity. Specifically, if channel substitution rate is high, a retailer of low demand will never be allocated any capacity even when the available capacity is ample. While, if the channel substitution rate is low, capacity allocation strategy depends on the retailer＇s demand and the available capacity. Many other interesting managerial insights are provided and illustrated with numerical examples.
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| 关 键 词： | 电子商务 供应链 容量分配 市场需求 |
Capacity allocation in a competitive multi-channel supply chain |
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| Authors: | Kaijun Liu Zigang Zhang |
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| Institution: | School of Management,Huazhong University of Science and Technology,Wuhan,430074,China |
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| Abstract: | This paper addresses the capacity allocation problem for a capacitated manufacturer who can distribute her product to the end customers through an independent retailer channel as well as through her direct channel.Demands of the channels are substitutable,which induces competition between them.We show that to avoid channel competition,it is possible for the manufacturer to deny the retailer of capacity.Specifically,if channel substitution rate is high,a retailer of low demand will never be allocated any capacity even when the available capacity is ample.While,if the channel substitution rate is low,capacity allocation strategy depends on the retailer's demand and the available capacity. Many other interesting managerial insights are provided and illustrated with numerical examples. |
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| Keywords: | E-supply chain management capacity allocation demand substitution multi-channel supply chain |
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