| 参与社会活动接受实践检验--"今晚报"青年广告命题创意大赛引发的思考 |
| |
| 引用本文： | 田军.参与社会活动接受实践检验--"今晚报"青年广告命题创意大赛引发的思考[J].高等职业教育,2005,14(3):31-32,47. |
| |
| 作者姓名： | 田军 |
| |
| 作者单位： | 田军（天津职业大学,天津,300402） |
| |
| 摘 要： | 参与青年广告命题大赛引发的思考，进一步论述了广告原创性的重要意义，指出参与实践，素尚个性，诚性守法、民族特色是艺术设计教学的重要内容。
|
| 关 键 词： | 广告设计 创意大赛 思考 |
| 文章编号： | 1008-8415[2004]-03-0031-02 |
| 修稿时间： | 2005年5月10日 |
The Impetus of Studies, the Fountainhead of Innovation--The consideration of the competition of youthful innovative advertisements about "Tonight Daily in my mind" |
| |
| TIAN Jun.The Impetus of Studies, the Fountainhead of Innovation--The consideration of the competition of youthful innovative advertisements about "Tonight Daily in my mind"[J].Higher Vocational Education:Journal of Tianjin Professional College,2005,14(3):31-32,47. |
| |
| Authors: | TIAN Jun |
| |
| Abstract: | This disquisition discourses about the competition of youthful innovative advertisements, discusses the significance of advertisements original. Advertising students should advance their moral culture, try to be sincere and law-abiding advertisers and contribute force to create the advertising career full of ethical aesthetic characteristic. |
| |
| Keywords: | Original creativity ethical aesthetic characteristic sincere and law-abiding |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
