| 论新闻媒介的风险传播 |
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| 引用本文： | 殷莉,何秋红. 论新闻媒介的风险传播[J]. 长春师范学院学报, 2009, 0(7) |
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| 作者姓名： | 殷莉 何秋红 |
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| 作者单位： | 天津师范大学新闻传播学院;南通大学文学院; |
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| 基金项目： | 国家九八五创新基地复旦大学新闻传播与媒介化社会研究基地项目“新闻传媒在风险社会中的功能定位”研究成果 |
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| 摘 要： | 风险传播是新闻传媒义不容辞的职责。在传播方案上,大众传播媒介应与网络媒介联手进行风险传播。在传播策略上,大众传播媒体的风险传播要适时适度,网络媒体的风险传播要放开;新闻传媒在风险传播中的新闻价值取向必须符合价值理性,以公众关注的公共利益和不损害公共利益的公共兴趣为选择标准。
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| 关 键 词： | 风险传播 风险沟通 价值理性 |
On Risk Communication of News Media |
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| YIN Li,HE Qiu-hong. On Risk Communication of News Media[J]. Journal of Changchun Teachers College, 2009, 0(7) |
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| Authors: | YIN Li HE Qiu-hong |
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| Affiliation: | YIN Li1,HE Qiu-hong2 (1.College of Journalism , Communication,Tianjin Normal University,Tianjin 300387,China,2.College of Liberal Arts,Nantong University,Nantong 226019,China) |
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| Abstract: | Risk communication is the unshirkable duty of the mass media.The risk communication can be carried out through mass media as well as network media.The strategies of risk communication are: the risk communication through mass media should be timely and moderate while the communication through network should be open;the value orientation of the mass media in risk communication must conform to value rationality;it should take the public interest and the public tastes as the selection standards without damaging... |
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| Keywords: | risk communication value rationality |
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