| 运用公共关系塑造高校形象 |
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| 引用本文： | 张文雯,景庆虹.运用公共关系塑造高校形象[J].贵州师范大学学报(社会科学版),2009(2). |
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| 作者姓名： | 张文雯 景庆虹 |
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| 作者单位： | 北京林业大学,人文社会科学学院,北京,100083 |
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| 摘 要： | 公共关系作为一种形象塑造的手段,不仅适用于企业这类竞争性盈利组织,同样适用于高校这类竞争性非盈利组织.尤其是近几年高校产业化的发展,高校面临着更为激烈的竞争,高校形象对于高校的发展起着至关重要的作用.因此,运用公共关系塑造高校形象成为高校适应市场经济发展的必然要求.
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| 关 键 词： | 公共关系 高校形象 公众 危机公关 |
How to Use the Public Relations to Shape the Image of Universities |
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| ZHANG Wen-wen,JIN Qin-hong.How to Use the Public Relations to Shape the Image of Universities[J].Journal of Guizhou Normal University(Social Science Edition),2009(2). |
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| Authors: | ZHANG Wen-wen JIN Qin-hong |
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| Institution: | 1.2.College of Humanities and Social Sciences;Beijing Forestry University;Beijing 100083;China |
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| Abstract: | As a way to shape image,public relations not only apply to enterprises,the competitive profit making organizations,but also apply to universities,non-profit making organizations.Especially the universities are facing more fierce competition with the requirements for industrialized operation in recent years.The image of universities plays a crucial role for the development of universities.Therefore,using public relations to shape the image of universities helps universities to meet the needs of the market ec... |
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| Keywords: | public relations the image of universities public crisis public relations |
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