| 节能微型车市场营销策略研究 |
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| 引用本文： | 柳荣,朱嫒玲.节能微型车市场营销策略研究[J].长春大学学报,2010(9):20-23. |
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| 作者姓名： | 柳荣 朱嫒玲 |
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| 作者单位： | 长春大学管理学院,吉林长春130022 |
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| 摘 要： | 分析了我国节能微型车行业的发展现状及其市场营销环境;指出了节能微型车市场营销中存在的问题;提出了节能微型车市场营销策略,即提升品牌形象,增强产品自主创新能力,加强对销售渠道的管理和控制,以及加强对客户关系的管理等。
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| 关 键 词： | 节能微型车 营销环境 营销策略 |
Research on the marketing strategies for energy-saving mini vehicles |
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| LIU Rong,ZHU Ai-ling.Research on the marketing strategies for energy-saving mini vehicles[J].Journal of Changchun University,2010(9):20-23. |
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| Authors: | LIU Rong ZHU Ai-ling |
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| Institution: | (Management College,Changchun University,Changchun 130022,China) |
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| Abstract: | This paper analyzes the development status of energy-saving mini vehicles and the marketing environment.It points out the problems existing in the process of market operation and puts forward some feasible marketing strategies such as promoting brand image,strengthening independent innovation ability,reinforcing the management and control of marketing channel and enhancing the management of customer relations. |
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| Keywords: | energy-saving mini vehicle marketing environment marketing strategy |
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