| 基于自动议价系统的消费者议价行为研究 |
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| 引用本文： | 芦鹏宇,李一军. 基于自动议价系统的消费者议价行为研究[J]. 系统工程理论与实践, 2007, 27(3): 166-171. DOI: 10.12011/1000-6788(2007)3-166 |
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| 作者姓名： | 芦鹏宇 李一军 |
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| 作者单位： | 哈尔滨工业大学,管理学院,哈尔滨,150001 |
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| 基金项目： | 国家自然科学基金;技术·政策·管理(TPM)国家哲学社会科学创新基地资助项目 |
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| 摘 要： | 本文建立了多策略混合的动态让步策略模型,解决了目前在自动议价系统中让步策略过于简单的问题.建立了消费者议价行为影响因素的框架模型,提出了在电子商务环境下进行消费者议价行为实证研究的方法,设计了用于实证研究的实验系统.此外,还提出了将消费者议价数据和消费者特性相结合,进行消费者议价行为分类的加权分类方法.
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| 关 键 词： | 消费者议价行为 自动议价系统 让步策略 |
| 文章编号： | 1000-6788(2007)03-0166-06 |
| 修稿时间： | 2006-03-27 |
Research on Consumers'''' Bargaining Behavior based on Automated Bargaining System |
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| LU Peng-yu,LI Yi-jun. Research on Consumers'''' Bargaining Behavior based on Automated Bargaining System[J]. Systems Engineering —Theory & Practice, 2007, 27(3): 166-171. DOI: 10.12011/1000-6788(2007)3-166 |
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| Authors: | LU Peng-yu LI Yi-jun |
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| Abstract: | To solve the problem that the concession tactics in the automated bargaining system is overly simple,a dynamic concession tactic mixed with several single tactics is set up in this paper.Also,a model of influence factors on consumers' bargaining behavior is established.And a demonstration method which is fit for the research on consumers' behavior under the e-commerce environment is suggested.At the same time,an experiment system is designed,and a classification method with different weight is proposed.In the method,consumers' offering data and their characteristics are taken into consideration together. |
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| Keywords: | consumers' bargaining behavior automated bargaining system concession tactics |
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