| 南京市大学生网球消费动机的比较研究 |
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| 引用本文： | 乔延宾.南京市大学生网球消费动机的比较研究[J].南京体育学院学报(自然科学版),2012,11(2):126-128. |
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| 作者姓名： | 乔延宾 |
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| 作者单位： | 南京体育学院研究生部,江苏南京,210014 |
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| 摘 要： | 通过问卷调查,数理统计分析,发现南京市大学生网球消费动机具有明显的动机倾向,依次为:休闲娱乐动机、强身健体动机、求知考试动机、社交表现动机、明星效应动机、攀比炫耀动机,且不同年级、不同性别、不同生源,其网球消费动机存在着显著性差异。
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| 关 键 词： | 南京市大学生 消费动机 网球消费 |
Tennis Consumption Motivation Comparative Study of College Students in Nanjing |
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| QIAO Yan-bin.Tennis Consumption Motivation Comparative Study of College Students in Nanjing[J].Joournal of Nanjing Institute of Physical Education:Natural Science,2012,11(2):126-128. |
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| Authors: | QIAO Yan-bin |
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| Institution: | QIAO Yan-bin,GAO Li-xiang Graduate Department of Nanjing Sport Institute,Nanjing 210014,China |
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| Abstract: | Through the questionnaire survey,statistics analysis,found that Nanjing university students’ motivation tennis has apparent motive tendency,is as follows: entertainment motivation,and strengthen the body motivation,knowledge motivation,social performance test motivation,star effect motivation,comparisons show off motivation,and the different grade,the different sex,different matriculate,its tennis’ motivation exists significant difference. |
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| Keywords: | college student of Nanjing city consumption motivation tennis consumption |
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