| 基于AHP法的我国职业体育比赛吸引力模型初探 |
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| 引用本文： | 李勇. 基于AHP法的我国职业体育比赛吸引力模型初探[J]. 长春大学学报, 2011, 0(10): 38-43 |
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| 作者姓名： | 李勇 |
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| 作者单位： | 苏州市职业大学基础部; |
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| 摘 要： | 采用层次分析法（简称AHP方法）对我国职业体育比赛吸引力的影响因子进行了实证分析,建立了多层次的体育比赛吸引力影响因素指标体系,构建了覆盖5各方面18个具体因子的我国职业体育比赛吸引力模型。模型表明：对我国职业体育比赛的吸引力的影响,比赛推广因素〉客队因素〉门票因素〉便利性因素〉主队因素。该项结果以期为我国职业体育联赛...
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| 关 键 词： | 职业体育 比赛吸引力 层次分析法 |
Analysis on the Attraction Model of AHP-based China's Professional Sports Games |
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| LI Yong. Analysis on the Attraction Model of AHP-based China's Professional Sports Games[J]. Journal of Changchun University, 2011, 0(10): 38-43 |
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| Authors: | LI Yong |
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| Affiliation: | LI Yong( Fundamental Department,Suzhou Vocational University,Suzhou 215104,China) |
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| Abstract: | This paper makes an empirical analysis on the impact factors of professional sports games by analytical hierarchy process(AHP) method,establishes a multi-level index system and an attraction model which contains five aspects and eighteen specific factors.The results show that it has influences on impact factors,such as,game promotion factor>visiting team factor>ticket factor>convenience factor>home team factor.The aim of this study is to provide support and references for league match management bodies to m... |
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| Keywords: | professional sports game attractiveness AHP |
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