| 报业集团刊物发行量决策模型 |
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| 引用本文： | 丁铭华,史轶君. 报业集团刊物发行量决策模型[J]. 同济大学学报(自然科学版), 2007, 35(8): 1149-1152 |
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| 作者姓名： | 丁铭华 史轶君 |
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| 作者单位： | 1. 同济大学,经济与管理学院,上海,200092;苏州大学,商学院,江苏,苏州,215021
2. 同济大学,经济与管理学院,上海,200092 |
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| 摘 要： | 分析了报业客户的组成,提出了有效读者和无效读者的观点;运用价值链的理论,深入探讨报业集团的价值链图.通过分析发行量与报业集团利润的关系,得出发行量决策的数学条件,并以此建立决策模型,以期为报业集团运用信息技术协助分析、建立有效的管理决策模型提供参考.
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| 关 键 词： | 报业客户 价值链 发行量 |
| 文章编号： | 0253-374X（2007）08-1149-04 |
| 修稿时间： | 2006-08-29 |
Research on Publication Decision Model of Newspaper Group |
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| DING Minghua,SHI Yijun. Research on Publication Decision Model of Newspaper Group[J]. Journal of Tongji University(Natural Science), 2007, 35(8): 1149-1152 |
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| Authors: | DING Minghua SHI Yijun |
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| Affiliation: | 1. School of Economics and Management, Tongji University, Shanghai 200092, China ; 2. Commercial College, Soochow University, Suzhou 215021, China |
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| Abstract: | This paper presents an analysis of the composing of the newspaper customer and the concept about effective and ineffective customer. Also the paper discusses the characteristics of newspaper group value chain chart and the relationship between publishing quantity and newspaper group profit. A newspaper group publication decision model is established. |
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| Keywords: | newspaper customer value chain publishing quantity |
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