基于SEM民宿游客满意度影响因素研究

民宿旅游作为新兴乡村旅游方式,其文化氛围与影响力日渐扩大。基于SEM方法,以人文体验品质、服务价格、服务水平、安全保障四个维度确定影响民宿游客满意度因素,提出假设,发放问卷分析数据,建立初始模型并适当修正,构建影响民宿游客满意度的结构方程模型,得出人文体验品质与服务水平对客户满意度起到显著的正向影响作用,服务价格与安全保障并不能显著影响游客满意度的结论,并对如何提高游客满意度提出相应建议。

Research on Influencing Factors of Tourist Satisfaction Based on SEM

As a new tourism method, B&B tourism has expanded its cultural influence. Based on the SEM method, the four factors of human experience quality, service price, service level and safety guarantee are used to determine the factors affecting the satisfaction of the hotel. The hypothesis is proposed, the questionnaire analysis data is distributed, the initial model is established and revised, and the satisfaction of the residents of the hotel is constructed. The structural equation model shows that human experience quality and service level have a significant positive impact on customers’ satisfaction. Service price and safety guarantee can not significantly affect the satisfaction of tourists, and suggest how to improve tourists' satisfaction.