| 从竞争优势理论角度看出口企业竞争战略的调整 |
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| 引用本文： | 吴传香.从竞争优势理论角度看出口企业竞争战略的调整[J].科技情报开发与经济,2007,17(1):198-199. |
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| 作者姓名： | 吴传香 |
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| 作者单位： | 苏州大学商学院,江苏,苏州,215021 |
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| 摘 要： | 对中国目前某些出口产品的低价竞争现象进行了分析,指出以比较成本为基础的企业应该采用产品差异化战略和低成本战略相结合的策略,转变竞争观念,积极应对市场竞争。
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| 关 键 词： | 竞争优势理论 出口企业 竞争战略 |
| 文章编号： | 1005-6033（2007）01-0198-02 |
| 收稿时间： | 2006-08-25 |
| 修稿时间： | 2006年8月25日 |
Discussion on the Adjustment of the Competitive Strategy of the Export Enterprise from the Angle of Competitive Advantage Theory |
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| WU Chuan-xiang.Discussion on the Adjustment of the Competitive Strategy of the Export Enterprise from the Angle of Competitive Advantage Theory[J].Sci-Tech Information Development & Economy,2007,17(1):198-199. |
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| Authors: | WU Chuan-xiang |
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| Institution: | WU Chuan-xiang |
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| Abstract: | This paper analyzes on the phenomenon of the low price competition of some Chinese export products at present,and advances that the enterprise based on the comparative cost should adopt the strategy of combining product difference strategy and the low price strategy,and should change the competitive concept to deal actively with the market competitors. |
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| Keywords: | competitive advantage export enterprise competitive strategy |
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