| 谈中国当代女性魅力在广告设计中的体现 |
| |
| 引用本文： | 孟德琦.谈中国当代女性魅力在广告设计中的体现[J].长春大学学报,2008(7):96-97. |
| |
| 作者姓名： | 孟德琦 |
| |
| 作者单位： | 吉林大学艺术学院 |
| |
| 摘 要： | 广告传播既是一种商业宣传，又是一种文化传播，广告中的女性魅力的展现，不仅修饰和渲染了某一产品或品牌，展示了某一企业和广告者的水准、品位，同时体现了中华民族的文化特征。符合男性欣赏标准的女性美就成为社会的女性美的标准，并且不断地改造和影响着女性的审美观和对自身的认识。
|
| 关 键 词： | 中国 当代 女性魅力 广告设计 体现 |
On the Chinese contemporary woman charm in advertisement design |
| |
| MENG De-qi.On the Chinese contemporary woman charm in advertisement design[J].Journal of Changchun University,2008(7):96-97. |
| |
| Authors: | MENG De-qi |
| |
| Institution: | MENG De-qi (Art College, Jilin University, Changchun 130021, China) |
| |
| Abstract: | Advertising transmission is not only a kind of commercial promotion,but also a kind of cultural communication.The presentation of woman charm in advertisement not only modifies and renders a certain product or brand,but also shows the level and grade of an enterprise or advertisers,and at the same time,it embodies the cultural characteristics of Chinese nation.The woman charm that adapts to men's appreciative standard has become the standard of women's beauty in society and is consistently reforming and influencing women's aesthetic view and the recognition of themselves. |
| |
| Keywords: | China contemporary woman charm advertisement design embodiment |
| 本文献已被 CNKI 维普 等数据库收录！ |
