创建高校图书馆品牌 提升高校图书馆服务档次——以上海第二工业大学图书馆“服务月”为例

阐述了图书馆品牌的内涵,介绍了上海第二工业大学图书馆通过创建自己的服务品牌,为广大师生提供全方位、个性化服务,从而提升服务档次的经验。

Creating University Library's Brand and Improving University Library's Service Level——Taking the “Service Month” Launched by the Library of Shanghai Second Polytechnic University as an Example

This paper expounds the connotations of library brand,and introduces the experiences of the library of Shanghai Second Polytechnic University in creating its own service brand,providing omni-directional and personalized services for teachers and students and thus improving the service level.