| 方便面产品定价策略探讨——以华龙日清方便面为例 |
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| 引用本文： | 杨志勇,杨建永,赵永玲.方便面产品定价策略探讨——以华龙日清方便面为例[J].科技情报开发与经济,2007,17(33):118-119. |
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| 作者姓名： | 杨志勇 杨建永 赵永玲 |
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| 作者单位： | 1. 河北金融学院管理系,河北保定,071051
2. 石家庄嘉禾啤酒有限责任公司,河北石家庄,050600 |
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| 摘 要： | 方便面行业的竞争异常激烈,其中定价策略的运用对于利润目标的实现尤为重要。从华龙日清方便面产品定价策略出发,对其价格策略进行了深入分析,从而发现问题,结合有关理论提出方便面行业的定价策略。
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| 关 键 词： | 方便面行业 产品定价 定价策略 |
| 文章编号： | 1005-6033（2007）33-0118-02 |
| 收稿时间： | 2007-07-25 |
| 修稿时间： | 2007年7月25日 |
The Pricing Strategy of the Instant Noodle Industry - Taking Longhuariqing Instant Noodle as the Example |
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| YANG Zhi-yong,YANG Jian-yong,ZHAO Yong-ling.The Pricing Strategy of the Instant Noodle Industry - Taking Longhuariqing Instant Noodle as the Example[J].Sci-Tech Information Development & Economy,2007,17(33):118-119. |
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| Authors: | YANG Zhi-yong YANG Jian-yong ZHAO Yong-ling |
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| Abstract: | The competition in the instant noodle industry is very intense, and how to use the pricing strategy is even more important for the realization of the benefit target. Starting from the pricing strategy of the product of Longhuaruqung instant noodle, this paper makes deep analysis on its pricing strategy, and finds some problems, and connecting with the relavent theories, puts forward the pricing strategy for the instant noodle industry. |
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| Keywords: | instant noodle industry pricing strategy pricing strategy |
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