| 泛长三角旅游一体化下六安旅游整合开发与营销 |
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| 引用本文： | 万树.泛长三角旅游一体化下六安旅游整合开发与营销[J].皖西学院学报,2010,26(1):86-90. |
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| 作者姓名： | 万树 |
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| 作者单位： | 皖西学院,经济与管理科学系,安徽,六安,237012 |
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| 基金项目： | 六安市重点委托研究项目"长三角视域下皖西旅游产品整合开发与营销策略研究" |
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| 摘 要： | 在泛长三角旅游一体化背景下,六安旅游业应以文脉为根本、以主题为中心、以品牌为方向,实现旅游主题、旅游线路、旅游品牌、旅游设施等方面的整合开发与营销。
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| 关 键 词： | 旅游一体化 整合开发 旅游营销 泛长三角 六安市 |
Lu'an Tourism Integrated Development & Marketing Faced to Pan-Yangtze River Delta |
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| WAN Shu.Lu''an Tourism Integrated Development & Marketing Faced to Pan-Yangtze River Delta[J].Journal of Wanxi University,2010,26(1):86-90. |
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| Authors: | WAN Shu |
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| Institution: | WAN Shu(Department of Economy , Management Science,West Anhui University,Lu\'an 237012,China) |
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| Abstract: | The development of Lu'an tourism,under the background of the regional tourism integration of Pan-Yangtze River Delta,should realize tourism integrated development and marketing on the respects of tourism subjects,lines,brands and infrastructures with culture-based,topic-centered and brand-orientated strategies. |
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| Keywords: | tourism integration integrated development tourism marketing Pan-YRD Lu\'an City |
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