| 现代市场营销观念下的“顾客”再定义 |
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| 引用本文： | 丁艳.现代市场营销观念下的“顾客”再定义[J].达县师范高等专科学校学报,2010,20(3):98-99. |
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| 作者姓名： | 丁艳 |
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| 作者单位： | 四川文理学院管理系,四川达州,635000 |
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| 摘 要： | 一般意义上讲，顾客是指前来购买货物的人，这种定义在现代市场营销的观念下显得过于抽象。实际上，顾客应该是具体的，是相对于具体企业的具体目标而存在的，他们具有能区别于其他群体的明显特征。
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| 关 键 词： | 市场营销 顾客 定义 |
Redefinition of Customer under Modern Marketing Concept |
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| DING Yan.Redefinition of Customer under Modern Marketing Concept[J].Journal of Daxian Teachers College,2010,20(3):98-99. |
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| Authors: | DING Yan |
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| Institution: | DING Yah (Management Department of Sichuan University of Arts and Science, Sichuan Dazhou 635000, China) |
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| Abstract: | In a general sense, a customer refers to whoever comes to buy goods. However, this definition seems too abstract according to modern marketing. In fact, a customer should be specific and exists for a definite business target, so it has a distinct characteristic which can be distinguished from other group. |
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| Keywords: | Marketing customer definition |
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