| 论体育强国的体育产业化经营战略 |
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| 引用本文： | 王亚琪,张亚平,汪龙耀.论体育强国的体育产业化经营战略[J].甘肃联合大学学报(自然科学版),2012(2):73-77. |
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| 作者姓名： | 王亚琪 张亚平 汪龙耀 |
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| 作者单位： | 天水师范学院体育学院 |
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| 摘 要： | 体育产业化经营是转变体育产业增长方式,提高体育产业综合效益,增强体育发展动力和活力,实施体育强国战略的必然选择.本文运用产业经济学相关理论和研究方法,对我国体育产业经营现状,体育产业化经营战略,目标体系,产业化经营模式与机制选择,推进体育产业化经营的政策措施作了初步探讨,旨在为我国体育产业实现跨越式发展提供参考.
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| 关 键 词： | 体育强国 体育产业化 经营战略 |
Operating Strategies on Sports Industrialization in China as Sports Power |
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| WANG Ya-qi,ZHANG Ya-ping,WANG Long-yao.Operating Strategies on Sports Industrialization in China as Sports Power[J].Journal of Gansu Lianhe University :Natural Sciences,2012(2):73-77. |
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| Authors: | WANG Ya-qi ZHANG Ya-ping WANG Long-yao |
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| Institution: | (School of Physical Education,Tianshui Normal University,Tianshui 741001,China) |
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| Abstract: | The operation of sports industrialization is the inevitable choice of changing its mode of growth,improving its comprehensive benefits,increasing its dynamism and vitality and implementing the strategy of strong sports country.The paper aims at providing some reference to realize the leapfrog development of Chinese sports industrialization.The operating situation of sports industry and the operating strategies of sports industrialization were explored,its objective system,the running model of industrialization,the option of its management mechanism and the policies and measures were also studied.It may give a referanle for developing sports industrialization. |
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| Keywords: | sports power sports industrialization operating strategy |
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