| 基于复杂网络的地方产品网络营销分析 |
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| 引用本文： | 肖玉芝.基于复杂网络的地方产品网络营销分析[J].青海师范大学学报(自然科学版),2012,28(1):44-46. |
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| 作者姓名： | 肖玉芝 |
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| 作者单位： | 青海师范大学计算机学院,青海西宁,810008 |
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| 摘 要： | 消费者的扩散、渗透及相应的成本投入是衡量网络营销方案成功的重要指标.本文针对地方产品的固有属性,利用复杂网络理论建立消费网络模型,研究了消费者购买行为人际扩散对网络营销决策的影响.
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| 关 键 词： | 消费网络 扩散行为 传染病模型 |
Based on the complex network of local product network marketing analysis |
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| XIAO Yu-zhi.Based on the complex network of local product network marketing analysis[J].Journal of Qinghai Normal University(Natural Science Edition),2012,28(1):44-46. |
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| Authors: | XIAO Yu-zhi |
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| Institution: | XIAO Yu-zhi(Computer Department,Qinghai Normal University,Xining 810008,China) |
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| Abstract: | It is an important standard to scale success of network marketing by consumer diffusion,penetration and corresponding cost,In this paper aiming at the inherent attribute of local products,using complex network theory to build consumer network model and study the influence of consumer purchase behavior interpersonal diffusion to network marketing decisiommaking. |
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| Keywords: | consumer network diffusion behavior SIR |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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