| 从商标的功能谈汉语商标名的英译 |
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| 引用本文： | 龙森祥.从商标的功能谈汉语商标名的英译[J].玉林师范学院学报,2005,26(4):74-77. |
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| 作者姓名： | 龙森祥 |
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| 作者单位： | 玉林师范学院大外部 硕士讲师 |
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| 摘 要： | 随着中国加入世贸组织,出口商品大量增加,人们更加认识到了商标名翻译的重大意义。本文从商标的功能谈起,认为商标名的英译可以以“功能等效”理论为依据,并依此探讨了几种常用的翻译方法与技巧。
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| 关 键 词： | 商标名 商标名翻译 功能 功能等效 |
| 文章编号： | 1004-4671(2005)04-0074-04 |
| 收稿时间： | 2005-03-18 |
| 修稿时间： | 2005年3月18日 |
On the Brand Name's Translation from Chinese to English in Perspective of its Function |
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| LONG Shen-xian.On the Brand Name''''s Translation from Chinese to English in Perspective of its Function[J].Journal of Yulin Teachers College,2005,26(4):74-77. |
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| Authors: | LONG Shen-xian |
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| Institution: | Lecturer, M.A. Dept. of College English Teaching, Yulin Teachers' College, Yulin, Guangxi 537000 |
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| Abstract: | After China entered WTO, how to translate brand names has become more and more practical and significant. Therefore, through observing the functions of brand names, this paper proposes "functional equivalence" as the principle for translating Chinese brand names into English. And according to the principle, it also probes some methods and techniques for Chinese brand names translation. |
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| Keywords: | brand name brand names translation function functional equivalence |
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