公共危机沟通:危机管理的生命线

公共危机沟通是公共部门在危机管理过程中所进行的信息、思想、情感及价值观等的传递与互动。公共危机沟通的基本功能有:危机预警、危机决策辅助、危机整合、危机监控、危机修复等。公共危机沟通须坚持以人为本、责任性、快速回应性、直接性、诚实性的原则。有效的危机沟通必须具有正确的危机沟通理念,创造开放式的鼓励性沟通氛围,建立危机沟通团队,建构完善的危机沟通机制,掌握基本的沟通技能。

Public Crisis Communication:the Life Line with the Crisis Management

The public crisis communication is public organizations deliver,exchange and comprehend the information,thought,emotion and value.in the crisis management.The basic function that the public crisis communicate have:Crisis early warning,the crisis policy assisting,various forces making up,crisis supervision,the crisis recovering.The public crisis communication must adhere to humanism,responsibility,responsive,direct and honesty.these principles: humanize,active,respond quickly,direct,honesty of principle.Public manager should know well the right crisis communication principles,creating the encouragement communication atmosphere of the open type,building up the crisis communication team,constructing the perfect crisis communication mechanism,mastering the basic communicate skills in order to communicate effectly.