衡阳市大学生体育消费现状调查及对策研究

大学生是未来社会发展的主力军，也是体育消费的主要群体之一，对他们参与体育消费的研究，有利于开发我国高校体育消费市场，促进高校体育改革的不断深入。该文运用问卷法、访谈法和数理统计法，对衡阳市四所高校大学生的体育消费现状进行调查研究，分析影响衡阳市大学生体育消费的主要因素，提出衡阳市大学生体育消费的发展对策，为正确引导高校大学生进行合理的体育消费，促进大学生终身体育消费行为的形成提供理论参考。

A Survey on the Current Sports Expenditure of University Students in Hengyang City

As a future force of social development, a major group of sports consumption. The university students＇ participation in sports consumption, which is beneficial to the development of college consumer market, and promoting and deepening the reform of college physical education. This paper has been analyzed the main factors of influencing their sports consumption after investigating and researching the Hengyang City 4 Consumption of university students by using questionnaire, interview and statistics. Finally, it listed out the effective countermeasures to develop the college sports consumption, helped students make an reasonable consumption, and offered an theory reference for how to form of their lifelong consumer behaviors.