| 论色彩在现代包装设计中个性化特色效应 |
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| 引用本文： | 高健婕.论色彩在现代包装设计中个性化特色效应[J].科学之友,2009(1):95-96. |
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| 作者姓名： | 高健婕 |
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| 作者单位： | 江西理工大学应用科学学院; |
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| 摘 要： | 文章对色彩在现代包装设计中的理念运用、色彩对包装产品属性的导向指示体现、品牌价值效应，对包装色彩在市场销售中的视觉优先权等方面进行了论述。探讨了色彩在现代包装设计中彰显的个性化特色效应。
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| 关 键 词： | 色彩 包装设计 个性化特色效应 |
On Individual Characteristics Effect of Color in Modern Packaging Design |
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| Gao Jianjie.On Individual Characteristics Effect of Color in Modern Packaging Design[J].Friend of Science Amateurs,2009(1):95-96. |
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| Authors: | Gao Jianjie |
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| Institution: | Gao Jianjie |
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| Abstract: | This paper discusses individual characteristic effects of color in modern packaging design, such as concept use of color in modern packaging, instructions on nature of product of color, the effect of brand value, visual priority of packaging color in the market for sale. |
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| Keywords: | color packaging design individual characteristics effect |
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