| 基于项目学习的翻转课堂教学模式的探索与实践——以《市场营销学》课程为例 |
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| 引用本文： | 刘锋.基于项目学习的翻转课堂教学模式的探索与实践——以《市场营销学》课程为例[J].高等职业教育,2014(6):61-64. |
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| 作者姓名： | 刘锋 |
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| 作者单位： | 浙江工贸职业技术学院,浙江温州325003 |
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| 基金项目： | 该文为浙江省高职教育研究会2013年研究课题“基于项目学习的翻转课堂教学模式在市场营销学课堂教学中的探索与实践”（编号：49;2013）和浙江省高职高专院校专业带头人专业领军项目“基于区域创新的市场营销人才培养研究”（编号：lj2013149）的研究成果. |
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| 摘 要： | 随着信息技术的不断发展，翻转课堂教学模式越来越受到青睐。针对《市场营销学》课程，实施构建基于项目学习的翻转课堂教学模式，从寻找真实项目开始做好课前、课中和课后三个阶段，实现运用翻转课堂提高学生营销能力的目标。
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| 关 键 词： | 项目学习 翻转课堂 市场营销学 教学模式 |
Exploration and Practice of the Teaching Mode of Flipped Classroom Based on Project Learning--Taking Marketing Course as an Example |
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| LIU Feng.Exploration and Practice of the Teaching Mode of Flipped Classroom Based on Project Learning--Taking Marketing Course as an Example[J].Higher Vocational Education:Journal of Tianjin Professional College,2014(6):61-64. |
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| Authors: | LIU Feng |
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| Institution: | LIU Feng (Zhejiang Industry ＆ Trade Vocational College, Wenzhou 325003, China) |
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| Abstract: | With the continuous development of information technology, the teaching mode of flipped classroom is more and more popular. The teaching mode of flipped classroom based on project learning is built and implemented in the Marketing course. Start？ing from looking for the real project, three stages should be carried out before class, in the class and after class to realize the goal of improving students’marketing ability by flipped classroom. |
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| Keywords: | project learning flipped classroom Marketing teaching mode |
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