基于增强现实和位置服务的手机广告系统

 当前国内移动互联网发展极其迅速,但平面广告进入手机广告市场时遇到了一些困难,广告效果并不理想.针对这个现状,本文提出新的解决思路：利用现实增强和位置服务等技术,借鉴和运用ARToolKit、Hadoop、Blender、min3D等多个开源软件模块化设计开发了基于安卓(Android)平台的手机广告系统.系统包括手机客户端和服务器端两大部分,手机客户端负责从平面广告中识别二维码,定位当前手机的位置坐标,然后将用户信息、二维码和位置坐标发送给服务器端;服务器端接收后,通过范围搜索算法检索地图数据库和虚拟影像文件库,根据地域的不同得到对应的3D虚拟影像广告文件,将其回传给手机,手机客户端就能显示出3D虚拟影像广告了.此系统使平面广告通过二维码在手机中显示出3D虚拟影像效果,还能根据手机所在地域动态投放不同广告,增加了广告的吸引力,使手机广告更具有针对性、点击率更高、更有效果.

Mobile Advertising System Based on Augmented Reality and Location-Based Services

The mobile internet in China is under very rapid development, but the print advertisement encounters some difficulties to enter the mobile advertising market, lack of desirable effects. This paper proposes a new solution. Based on the Android platform, a mobile advertising system is designed, which takes advantage of technologies such as the augmented reality and the location based services, with the adoption of the ARToolKit, Hadoop, Blender, min3D and other open source software modularization designs. This system consists of two parts: the mobile client side and the server side. In the first step, the mobile client is responsible to recognize the two-dimensional codes from the print advertisement, and to locate the coordinates of the current location of the phone. Then these data are sent to the server. In the second step, the server using the scope of the search algorithm obtains the corresponding 3D virtual image advertisement file by retrieving the map database and the virtual image file library. After the server sends the advertisement file back to the phone, the mobile client is able to display the 3D virtual image advertising finally. This system makes the advertisement more effective and targeted.