汽车技术服务与营销专业课程体系的重构

汽车成为大众化的出行载体，由于其功能复杂和科技含量高，引起相关产品的销售和技术服务的需求越来越多。针对高校新开办的汽车技术服务与营销专业，如何构建科学的课程体系，对学生实施适用性、高效化的教学，将他们培养成市场急需的汽车服务人才，是学校目前专业建设的核心任务。实施课程模块一体化教学，在专业建设过程中利用地方资源，发挥专业特色，在地方环境、师资、教学、教材等方面进行多方位的思考。

Reconstruction of Automotive Technical Service and Marketing Curriculum System

Automobile becomes a popular vehicle for travel, more and more product sales and technical services are demanded for its complex function and high-tech features. At present, the core tasks of newly established automotive technical services and marketing major in universities are how to construct a scientific curriculum system and train students to be qualified automotive service personnels with applicable and efficient teaching. The implementation of curriculum integration modules teaching requires us to use local re- sources, give full play of professional features in the process of the major coustruction and consider multi-dimensionally in local environmental, teachers, teaching and teaching materials.