| 汽车广告语中前景化现象的实证性研究 |
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| 引用本文： | 林鹏飞.汽车广告语中前景化现象的实证性研究[J].萍乡高等专科学校学报,2011,28(2):55-58. |
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| 作者姓名： | 林鹏飞 |
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| 作者单位： | 杭州电子科技大学,浙江,杭州,310018 |
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| 摘 要： | 随着中国汽车产业的迅速发展,汽车广告也越来越常见。语言是广告最基本的元素之一,对广告功能的实现起着重要作用。本文以前景化理论为框架,从变异和平行的角度,对430则汽车广告语(209则英文,221则中文)进行了定量、定性分析,以帮助读者更好地理解和欣赏汽车广告语的语言特点。
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| 关 键 词： | 前景化 变异 过分规则化 汽车广告语 |
Empirical Study of Foregrounding in Automobile Slogans |
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| Lin Pengfei.Empirical Study of Foregrounding in Automobile Slogans[J].Journal of Pingxiang College,2011,28(2):55-58. |
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| Authors: | Lin Pengfei |
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| Institution: | Lin Pengfei(School of International Studies,Hangzhou Dianzi University,Hangzhou 310018,China) |
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| Abstract: | With the rapid development of automobile industry,auto advertisement has permeated into various aspects of human life.Language is the most basic and vital element of advertising.This paper,based on the foregrounding theory,provides a quantitative and qualitative analysis of 430 auto slogans(209 English slogans and 221 Chinese slogans).Thus help readers to better understand and appreciate the linguistic features of automobile advertising slogans. |
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| Keywords: | foregrounding deviation over-regularity auto slogan |
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