| 提升会奖旅游服务质量的策略 |
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| 引用本文： | 吴俊英.提升会奖旅游服务质量的策略[J].西昌学院学报(自然科学版),2012(1):98-101. |
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| 作者姓名： | 吴俊英 |
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| 作者单位： | 四川教育学院,四川成都611130 |
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| 摘 要： | 会奖旅游是现在公司会议和奖励旅游的一种有效结合方式,有巨大市场潜力,要占领市场,需要从策划设计上做足功夫,在流程上合理安排,注重细节,在危机管理方面培养意识做好预案,以此全面提升会奖旅游服务质量。
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| 关 键 词： | 会奖旅游 流程管理 服务质量 |
The Strategies to Enhance the Service Quality of MICE |
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| WU Jun-ying.The Strategies to Enhance the Service Quality of MICE[J].Journal of Xichang College,2012(1):98-101. |
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| Authors: | WU Jun-ying |
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| Institution: | WU Jun-ying (Sichuan College of Education,Chengdu,Sichuan 611130) |
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| Abstract: | MICE（meeting,incentive,conference and exhibition） is now an effective combination way of company meeting and incentive tour,within which exists a huge market potential.To occupy the market,we need enough and perfect work from plan to design,especially scientific and reasonable arrangement in process,attention to details,and development of foresight consciousness in crisis management,in order to comprehensively enhance the service quality of MICE. |
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| Keywords: | MICE Process management The quality of service |
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