我国知识变现产业的缘起、现状与发展趋势

随着互联网、特别是移动互联网的飞速发展,为人们获取知识提供了新的途径和手段,特别是既催生了人们对于碎片化知识与信息的需求,也出现了满足人们碎片化需求的实现手段与途径.由此,将知识变现为商品明码标价的"知识变现"产业应运而生.本文首先简要回顾了我国知识变现产业的缘起,然后从传统媒体、音频、视频、阅读、IP 和广告等六个方面简要论述了我国知识变现产业的发展现状,在此基础上,对我国知识变现产业的未来发展趋势进行了简要预测.

The Origin,Present Situation and Development Trend of Knowledge Realization Industry in China

With the rapid development of the Internet, especially the mobile Internet, it has provided new ways and means for people to acquire knowledge, especially the demand for fragmented knowledge and information. Ways and means also come into being to meet with the needs of fragmentation. As a result, the "knowledge realization" industry, which turned knowledge into commodities with a clear price tag, came into being. This paper first briefly reviews the origin of the knowledge realization industry in China, and then briefly discuss the current situation of the knowledge realization industry in China from six aspects of traditional media, audio, video, reading, IP and advertising. Finally, give a briefly forecast of the future development trend of knowledge realization industry in China.