| 广告英语语体的词义修辞特征分析 |
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| 引用本文： | 吕佳鑫.广告英语语体的词义修辞特征分析[J].科技资讯,2010(17):195-195. |
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| 作者姓名： | 吕佳鑫 |
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| 作者单位： | 哈尔滨师范大学西语学院,黑龙江哈尔滨,150025 |
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| 摘 要： | 广告语体是新型传播媒介下形成的一种新语体,它具有浓厚的修辞色彩。许多广告都是利用各种修辞手法来达到期望的效果。本文从词义修辞的方面对广告英语语体进行了归纳分析。
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| 关 键 词： | 广告 语体 词义修辞 |
The Analysis of Semantic Rhetorical Characteristics in English Style of Advertisement |
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| Lv Jiaxin.The Analysis of Semantic Rhetorical Characteristics in English Style of Advertisement[J].Science & Technology Information,2010(17):195-195. |
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| Authors: | Lv Jiaxin |
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| Institution: | Lv Jiaxin(Faculty of Western Languages and Literatures,Harbin Normal University,Harbin,Heilongjiang,150025,China) |
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| Abstract: | Style of advertisement is a new kind of style which is formed owing to the new dissemination medium,and it has a strong rhetorical color.Many advertisements reach the expected effect by the use of various kinds of rhetorical skills.This text concludes and analyses the English style of advertisement from the aspect of semantic rhetoric. |
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| Keywords: | Advertisement style semantic rhetoric |
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