| 书法艺术在现代包装设计中的理论生成与实践构建 |
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| 引用本文： | 袁恩培,申兴华. 书法艺术在现代包装设计中的理论生成与实践构建[J]. 达县师范高等专科学校学报, 2011, 0(3): 111-113 |
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| 作者姓名： | 袁恩培 申兴华 |
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| 作者单位： | 重庆大学艺术学院; |
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| 摘 要： | 中国传统书法艺术广泛应用于现代包装设计,已成为现代包装设计生成的重要文化根基。从＂文化＂视觉出发,充分论述书法艺术与包装设计的内在联系;说明书法艺术与现代包装设计的形式关系;提出书法艺术在现代包装设计中生成的基本原则。
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| 关 键 词： | 书法艺术 包装 设计 原则 |
The Theoretical and Practical Construction of Calligraphy in Modern Packing Design |
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| YUAN En-pei,SHEN Xing-hua. The Theoretical and Practical Construction of Calligraphy in Modern Packing Design[J]. Journal of Daxian Teachers College, 2011, 0(3): 111-113 |
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| Authors: | YUAN En-pei SHEN Xing-hua |
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| Affiliation: | YUAN En-pei,SHEN Xing-hua(Art College of Chongqing University,Shapingba Chongqing 401331,China) |
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| Abstract: | The Chinese traditional calligraphy is widely used in the modern package design and has become an important cultural foundation of the modern packing design.The inner relationship between them is elaborated on,the formal relationship is illustrated and the principle that the calligraphy is used in the modern packing design is put forward in this paper. |
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| Keywords: | calligraphy packing design principle |
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