| 对广告文化的现象学解读 |
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| 引用本文： | 赵华,米彦泽.对广告文化的现象学解读[J].达县师范高等专科学校学报,2011(4):140-142. |
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| 作者姓名： | 赵华 米彦泽 |
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| 作者单位： | 兰州大学新闻与传播学院; |
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| 摘 要： | 采用现象学方法，从对广告的本质还原中全面、深入地探讨广告文化，揭示出广告文化的本质是资本的逻辑。对广告文化未来发展、倡导的思考皆应立足于这一根本认识之上。
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| 关 键 词： | 广告文化 现象学 现象学方法 解读 |
Phenomenological Understanding of AD Culture |
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| ZHAO Hua,MI Yan-ze.Phenomenological Understanding of AD Culture[J].Journal of Daxian Teachers College,2011(4):140-142. |
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| Authors: | ZHAO Hua MI Yan-ze |
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| Institution: | ZHAO Hua,MI Yan-ze(Journalism and Mass Communication School of Lanzhou University,Lanzhou Gansu 730020,China) |
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| Abstract: | This paper investigated the AD culture deeply and comprehensively through the phenomenological analysis of advertising,revealing the nature of AD culture is the logic of capital campaign.The future development and encouragement of the AD culture all should based on the fundamental understanding of the above. |
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| Keywords: | AD culture phenomenology phenomenological method understanding |
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