长尾理论视域下的新媒体发展

新媒体的崛起让公共媒体领域重新洗牌，主流媒体日渐分化，分众媒体日渐兴盛。当媒体逐渐转向个体时，长尾将变得又长又大，其产生的效应亦将是前所未有的，它将影响传媒市场发展趋势。克里斯·安德森从经济学角度提出了长尾理论，它对新媒体领域同样具有指导意义。

On the Trends toward New Mass Medium from the Perspective of Long Tail Theory

The sharp rise of new mass medium have greatly changed the precedent public medium.The mainstream medium has been differentiating and the individual medium has been growing day by day.When the public medium turns toward the individual one,the long tail would become longer and bigger and its effect is also unprecedented and naturally influences the trends of medium market.Chris Anderson has put forward the long tail theory from the perspective of economy and the theory can direct new mass medium.