| 中西式快餐的技术创新比较 |
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| 引用本文： | 吴怡,张本越. 中西式快餐的技术创新比较[J]. 鞍山科技大学学报, 2011, 0(4) |
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| 作者姓名： | 吴怡 张本越 |
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| 作者单位： | 辽宁科技大学工商管理学院; |
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| 摘 要： | 随着改革开放的不断深入,国际间经济合作的不断加强,快餐业渐渐兴起并得以发展壮大,随之出现了中式快餐业。快餐业的产生是餐饮业进行的一次重大的技术创新。分别以麦当劳和马兰拉面作为西式快餐业和中式快餐业的代表,从技术创新的角度出发,分别从产品创新、过程创新、组织创新和市场创新4个方面进行比较,为中式快餐的技术创新和标准化、连锁化经营提供借鉴。
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| 关 键 词： | 技术创新 快餐业 服务创新 |
Comparison of technological innovations between Chinese and Western fast food industry |
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| WU Yi,ZHANG Ben-yue. Comparison of technological innovations between Chinese and Western fast food industry[J]. Journal of Anshan University of Science and Technology, 2011, 0(4) |
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| Authors: | WU Yi ZHANG Ben-yue |
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| Affiliation: | WU Yi,ZHANG Ben-yue(School of Business Administration,University of Science and Technology Liaoning,Anshan 114051,China) |
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| Abstract: | With the deep development of the reform and opening-up policy and international economic cooperation,the fast food industry has grown up in China,and then the Chinese fast food industry rised.The fast food industry is a significant technological innovation of the catering industry.In this paper,McDonald is taken as a representative of the West fast food and Malan Ramen is taken as a Chinese fast food industry,comparison between them in technological innovation is carried out in four respects of product inno... |
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| Keywords: | technological innovation fast food industry service innovation |
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