| 跨文化传播的困境与可能——以孔子学院在全球的发展为例 |
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| 引用本文： | 雷启立,常冬.跨文化传播的困境与可能——以孔子学院在全球的发展为例[J].杭州师范学院学报(社会科学版),2009,31(4). |
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| 作者姓名： | 雷启立 常冬 |
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| 作者单位： | 华东师范大学,传播学院,上海,20062 |
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| 基金项目： | 复旦大学"985工程"新闻传播与媒介化社会研究创新基地项目"跨文化传播与本土的角色期待" |
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| 摘 要： | 文化传播的根本在于融合,多元文化的融合要求外来文化参与到在地的各种文化活动之中,如加强与所在地大学的合作、加强与所在地社会团体的合作、加强与所在国民间力量与地方政府的合作等,从而使外来文化成为在地文化界一个重要的组成部分.孔子学院在其创办过程中的成功与困境,可为这一方面的探索提供例证.
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| 关 键 词： | 跨文化传播 孔子学院 文化融合 |
The Predicament and Probability in Cross-Cultural Communication:A Case Study of the Development of Confucius Institutes in the World |
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| LEI Qi-li,CHANG Dong.The Predicament and Probability in Cross-Cultural Communication:A Case Study of the Development of Confucius Institutes in the World[J].Journal of Hangzhou Teachers College(Humanities and Social Sciences),2009,31(4). |
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| Authors: | LEI Qi-li CHANG Dong |
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| Institution: | School of Communication;East China Normal University;Shanghai 200062;China |
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| Abstract: | This article examines the predicament and probability in the course of cross-cultural communication,based on the case study of the development of Confucius Institutes in the world. It points out that the fundamental way out for cross-cultural communication lies in cultural blending and it is the effective way of communication to integrate a foreign culture into the local culture. For example,the development of Confucius Institutes should strengthen close co-operation with the partners from the governments a... |
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| Keywords: | cross-cultural communication Confucius Institute cultural blending |
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