景德镇陶瓷知识产权法律保护的理论与实践

景德镇陶瓷知识产权保护的理论研究和实践探索走过了一个曲折漫长的过程,重新梳理有三大突出主题:城市品牌打造中通过保护景德镇证明商标和原产地域产品保护原产地标志、在艺术瓷方面着力用著作权保护名人名作、陶瓷企业要致力打造知名商标和驰名商标从而走品牌发展的道路。网络时代新技术因素的介入改变了权利表现的形式,域名等新的权利客体有待于进一步研究,电子商务对景德镇陶瓷的发展提供了新平台新机遇,非物质文化遗产的确认又让景德镇人看到了传统知识法律保护的迫切性和新希望。

Theory and Practice of Legal Protection of Jingdezhen Ceramic Intellectual Property Rights

The theoretic research and practical probe in the protection of Jingdezhen ceramic intellectual property rights have demonstrated a tortuous and lengthy process.By running through it again,we can get three major themes: protecting the original mark by protecting Jingdezhen certification mark and products of original place while creating urban brand;making full use of copyright to protect famous artists’ ceramic products;ceramic enterprises should develop well-known trademarks and take the brand development road.In the network era,the intervention of new technological factors has changed the manifestations of right.The new objects of right,such as the domain name,are to be further studied.The electronic commerce provides Jingdezhen ceramics a new platform and opportunity.The reporting of intangible cultural heritage makes the citizens realize the urgency and prospect to protect the traditional knowledge by law.