| 虚拟社区的知识共享机制研究 |
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| 引用本文： | 徐小龙,王方华.虚拟社区的知识共享机制研究[J].自然辩证法研究,2007,23(8):83-86. |
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| 作者姓名： | 徐小龙 王方华 |
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| 作者单位： | 上海交通大学安泰经济与管理学院 上海200030 |
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| 摘 要： | 虚拟社区是网民交流和获取知识的一个重要平台,知识共享能够给虚拟社区带来商业价值。本文基于社会交换理论分析了虚拟社区的知识共享过程及影响因素,构建了知识共享机制模型。
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| 关 键 词： | 虚拟社区 知识共享 机制 社会交换 |
| 文章编号： | 1000-8934（2007）08-0083-04 |
| 修稿时间： | 2007-04-24 |
Study on Knowledge Sharing Mechanism in Virtual Communities |
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| X Xiao-long,WANG Fang-hua.Study on Knowledge Sharing Mechanism in Virtual Communities[J].Studies In Dialectics of Nature,2007,23(8):83-86. |
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| Authors: | X Xiao-long WANG Fang-hua |
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| Institution: | Antai College of Economies and Management, Shanghai Jiao Tong University, Shanghai 200030, China |
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| Abstract: | Virtual community is an important platform where many net users communicate with one another and learn knowledge. Knowledge sharing can create business values for virtual communities. This paper studies knowledge sharing process and its influence factors in virtual communities according to social exchange theory, and suggests a knowledge sharing mechanism model. |
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| Keywords: | virtual community knowledge sharing mechanism social exchange |
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