| 民间武术网络营销研究 |
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| 引用本文： | 朱毅然.民间武术网络营销研究[J].阜阳师范学院学报(自然科学版),2013,30(1):73-76. |
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| 作者姓名： | 朱毅然 |
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| 作者单位： | 阜阳师范学院体育学院,安徽阜阳,236037 |
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| 基金项目： | 安徽省教育科学规划课题，安徽省教育厅人文社科重点研究基地项目，阜阳师范学院武术文化研究中心专项课题 |
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| 摘 要： | 民间武术是中华民族的历史瑰宝,传承民间武术对继承优秀的历史文化遗产和丰富人们锻炼身体的内容等方面都有巨大意义。文章认为研究通过网络营销手段推广民间武术是现阶段传承该项目的重要渠道,并从(1)民间武术网络营销的资金筹备、(2)民间武术网络营销的技术方法两个方面进行了深入阐述。
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| 关 键 词： | 民间武术 网络营销 传承 |
Network marketing of folk martial arts |
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| ZHU Yi-ran.Network marketing of folk martial arts[J].Journal of Fuyang Teachers College:Natural Science,2013,30(1):73-76. |
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| Authors: | ZHU Yi-ran |
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| Institution: | ZHU Yi-ran (School of Physical Education, Fuyang Teachers College, Fuyang Anhui 236037, China) |
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| Abstract: | Folk martial arts are the history treasure of Chinese nation. Passing them down will help inherit excellent historical and cultural heritage and enrich people＇s exercise means. The author holds the opinion that at present using network marketing to popularize folk martial arts is an important channel to inherit them. And two aspects of the topic are expounded ： 1 ） funding for net-work marketing of folk martial arts ; 2） technology and methods for network marketing of folk martial arts. |
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| Keywords: | folk martial arts network marketing inheritance |
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