| 基于技术变革的内蒙古旅游产业发展与营销模式创新研究 |
| |
| 引用本文： | 黄小葵,王萌萌,张启峰. 基于技术变革的内蒙古旅游产业发展与营销模式创新研究[J]. 科学管理研究, 2013, 31(3): 86-89 |
| |
| 作者姓名： | 黄小葵 王萌萌 张启峰 |
| |
| 作者单位： | 内蒙古大学经济管理学院,内蒙古呼和浩特,010021 |
| |
| 基金项目： | 内蒙古自然科学基金,内蒙古社科联课题,横向课题:少数民族区域可持续发展研究 |
| |
| 摘 要： | 通过对内蒙古旅游资源现状内蒙古旅游市场发展现状的分析,找出内蒙古旅游业现有的营销模式以及这种营销模式存在的局限性。从经济技术发展对内蒙古旅游产业影响角度分析旅游技术创新的必然性和存在的问题。提出基于技术变革的内蒙古旅游营销模式创新建议。
|
| 关 键 词： | 内蒙古 旅游产业 技术变革 营销模式创新 |
The development of tourism industry and the innovation of marketing model in Inner Mongolia: a study based on technological change |
| |
| HUANG Xiao-kui , WANG Meng-meng , ZHANG Qi-feng. The development of tourism industry and the innovation of marketing model in Inner Mongolia: a study based on technological change[J]. Scientific Management Research, 2013, 31(3): 86-89 |
| |
| Authors: | HUANG Xiao-kui WANG Meng-meng ZHANG Qi-feng |
| |
| Abstract: | By analyzing the current situation of tourist resources and development of tourism market in Inner Mongolia,we found out the existing marketing model of Inner Mongolia as well as the limitation of this marketing model.We analyzed the necessity and potential problems of the innovation of tourism technology from the aspect of affection of economic and technological development on tourism industry in Inner Mongolia.Finally,we offered proposals for the innovation of tourism marketing model of Inner Mongolia that is based on technological change. |
| |
| Keywords: | Inner Mongolia the tourism industry technological change the innovation of marketing model |
| 本文献已被 万方数据 等数据库收录！ |
