| 广告英语语体探微 |
| |
| 引用本文： | 余陈乙.广告英语语体探微[J].浙江万里学院学报,2007,20(4):85-87. |
| |
| 作者姓名： | 余陈乙 |
| |
| 作者单位： | 浙江万里学院,宁波,315100 |
| |
| 摘 要： | 广告英语作为专门用途英语的一个分支,与普通英语有着较大的差别。这种差别体现在它的词汇运用、句式结构以及修辞手段等主要方面。文章在结合广告学及语体学基本理论的基础上,通过实例,对广告英语的这三种语体特征作了综合性的探讨和分析。
|
| 关 键 词： | 语体 广告 注意价值 可读性 |
| 文章编号： | 1671-2250（2007）04-0085-03 |
| 修稿时间： | 2006-12-28 |
A Review of Stylistics in Advertising English |
| |
| YU Chen-yi.A Review of Stylistics in Advertising English[J].Journal of Zhejiang Wanli University,2007,20(4):85-87. |
| |
| Authors: | YU Chen-yi |
| |
| Institution: | Zhejiang Wanli University, Ningbo 315100 |
| |
| Abstract: | Advertising English is a branch of ESP(English for Specific Purposes) and differs from EGP(English for General Purposes) in lexical,syntactic and rhetorical features.By integrating some key theories in Advertising and Stylistics,this paper offers a comprehensive exploration and analysis of the aforesaid 3 aspects through a number of examples drawn from the real world. |
| |
| Keywords: | stylistics advertising attention value readability |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
