| 浅析太原市网通分公司的宽带营销策略 |
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| 引用本文： | 赵文玉.浅析太原市网通分公司的宽带营销策略[J].科技情报开发与经济,2007,17(17):219-220. |
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| 作者姓名： | 赵文玉 |
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| 作者单位： | 太原市网通分公司,山西太原,030001 |
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| 摘 要： | 介绍了国内电信业的市场形势,简述了太原市网通分公司对宽带业务的认识,从市场营销的4个基本因素(产品、价格、分销、促销)对太原市网通分公司重点业务的营销策略进行了分析。
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| 关 键 词： | 电信业 宽带业务 营销策略 |
| 文章编号： | 1005-6033（2007）17-0219-02 |
| 收稿时间： | 2007-03-15 |
| 修稿时间： | 2007-03-15 |
Analysis on the Broadband Marketing Strategy of China Netcom (Group) Company Limited Taiyuan Branch |
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| ZHAO Wen-yu.Analysis on the Broadband Marketing Strategy of China Netcom (Group) Company Limited Taiyuan Branch[J].Sci-Tech Information Development & Economy,2007,17(17):219-220. |
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| Authors: | ZHAO Wen-yu |
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| Institution: | ZHAO Wen-yu |
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| Abstract: | This paper introduces the situation of the domestic telecommunications, briefly expounds the recognition of China Netcom (Group) Company Limited Taiyuan Branch towards the broadband service, and analyzes on the marketing strategy adopted by China Netcom (Group) Company Limited Taiyuan Branch in its major services from four basic factors (product, price, retail sales and sales promotion ) of the marketing. |
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| Keywords: | telecommunication broadband service marketing strategy |
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