| 广告语中模糊修辞的语用功能 |
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| 引用本文： | 董印其.广告语中模糊修辞的语用功能[J].平顶山学院学报,2009,24(4):89-92. |
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| 作者姓名： | 董印其 |
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| 作者单位： | 新疆师范大学,新疆,乌鲁木齐,830054 |
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| 摘 要： | 以模糊修辞理论为基础.结合"合作原则"和"礼貌原则",对广告语中模糊修辞所发挥的多方面的、积极的语言功能进行论述,并进一步指出模糊修辞能使人们在理解语言和运用语言时更为合适得体.
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| 关 键 词： | 广告语 模糊修辞 合作原则 礼貌原则 |
The Pragmatic Function of Vague Rhetoric in Advertising Language |
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| DONG Yin-qi.The Pragmatic Function of Vague Rhetoric in Advertising Language[J].Journal of Pingdingshan University,2009,24(4):89-92. |
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| Authors: | DONG Yin-qi |
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| Institution: | Xinjiang Normal University;Urumqi;Xinjiang 830054;China |
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| Abstract: | With vague rhetoric as the base,combined with "cooperation principle" and "manners principle",this article elaborates multi-aspect and active functions played by vague rhetoric in advertising language,and further points out that vague rhetoric can make people understand and use languages well. |
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| Keywords: | advertising language vague rhetoric cooperation principle manners principle |
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