全球化语境下葛兰西“文化霸权”及其意义

本文简述了葛兰西的文化霸权理论及其基础,并用其理论分析了在全球化语境下以美国为首的西方文化霸权对非西方文化的自主权的挑战和挤压。借助于"全球化"的浪潮,美国凭借其经济实力不断地进行商品的文化输出,特别是凭借其发达的文化产业,使它们的生活方式和价值观道德观源源不断地渗入到世界上其它任何一个国家。以美国为代表的全球文化景观的出现,使得文化的全球性特征体现为"西方性"特征。由于其意识形态的渗透是在生活的常态中进行的,因而有很强的隐蔽性。我们在普遍的民族文化交往中应坚决反对唯我独尊、排斥异己的"文化中心主义",提高广大民众的民族文化认同感,建设民族文化,增强民族文化自觉以建立自己的文化领导权。

Gramsci's "Culture Hegemony" and the Significance In the Globalization Context

This article has summarized Gramsci's hegemony theory and its basis,and used it to analyzes the culture challenge and the squeezing which American-led western culture hegemony to the rights independence of the non-western in the globalization context.With the aid of globalization,US relies on its economic potentialityunceasingly to carry on the cultural output,specially relies on its developed cultural industry,causes their life style and the view of values continuously permeates in the world of any other c...