问卷长度、问卷项目性质与作答心向的关系

通过考察研究问卷长度、问卷项目性质与作答心向的关系,并对组合问卷结果分析,发现第4、5份问卷的中间点和两个极端点选择次数的标准差在下降;相同份问卷不同量尺间的选择存在着显著差异;第1、3、5点在不同份问卷之间的差异具有不同的特点.表明问卷内容与所在位置都会对作答心向产生影响.通过对自我概念问卷不同量尺的正向、反向题之间的比较,发现二者的选择存在着显著差异.通过对涉及核心价值观问题情境的解答,发现匿名作答能够获得更有意义的信息.表明问卷项目性质对作答心向有直接的影响.

The Relation between the Length, Item Property of Questionnaire and Mental Set of Answer

The paper studied the relation between the length, item property of questionnaire and mental set of answer. Based on the analysis of compounding questionnaires, the author found that the standard deviations of frequencies on the choice points descended from the 4th to 5th part of the questionnaires; there was of significant difference between variable points on the frequencies of the same part of the questionnaires;there were different features between variable parts of the questionnaires on the 1st, 3rd and 5th point. The first study indicated that both the content and the position had effect on the mental set of answer. Based on the comparison of the positive and negative orientation items on the same point, the paper discovered that there was significantly different between frequencies of the two parts of items. Relying on the answer of questions about core value, we can acquire the more valuable data from the anonymous answers. The second and the third study concluded that the item property would have direct effect on the mental set of answer.