从旅游文化角度对旅游目的地形象提升的探讨

旅游目的地形象作为一种特殊的旅游资源，已成为旅游目的地生存与发展的重要条件，帮助其形象提升，可以扩大知名度。旅游文化作为一种独立的文化形态，最外层是物质文化，中间层包括制度文化和行为文化，核心层是精神文化。旅游文化是旅游者的主要旅游动机，是旅游资源的主要内涵，是旅游业的“顶梁柱”。因此，从旅游文化角度来看旅游目的地形象提升具有重要意义。

Image Promotion of Tourism Places from the Perspective of Tourist Cultures

The image of tourism places, as a kind of special tourism resource, has become the important factor for their survival and development, help them promote their images and popularity. And tourist culture, as an independent cultural form, includes, from the exterior to the core, material culture, system and behavior cultures and spiritual culture. Tourist culture is the major motivation of tourists and major content of tourism resources, hence, the ＂pillar＂ of the tourism industry. Therefore, the promotion of their image is significant from the cultural perspective.