| 基于可视分析的客户关系管理教学研究 |
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| 引用本文： | 闫换新. 基于可视分析的客户关系管理教学研究[J]. 浙江科技学院学报, 2011, 23(5): 427-431. DOI: 10.3969/j.issn.1671-8798.2011.05.018 |
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| 作者姓名： | 闫换新 |
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| 作者单位： | 浙江科技学院经济管理学院,杭州,310023 |
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| 摘 要： | 在分析客户关系管理课程特点的基础上,提出教学必须有效运用商业智能工具采集真实数据,研究如何展开数据的可视分析,以及将CRM理论应用于实践中的方法,从而使客户关系管理课程具体、生动。
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| 关 键 词： | 客户关系管理 可视分析 数据分析 联机分析 |
Teaching research for customer relationship management course based on visual analysis |
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| YAN Huan-xin. Teaching research for customer relationship management course based on visual analysis[J]. Journal of Zhejiang University of Science and Technology, 2011, 23(5): 427-431. DOI: 10.3969/j.issn.1671-8798.2011.05.018 |
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| Authors: | YAN Huan-xin |
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| Affiliation: | YAN Huan-xin(School of Economics and Management,Zhejiang University of Science and Technology,Hangzhou 310023,China) |
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| Abstract: | On the basis of analyzing features of CRM course,it is proposed that BI tools should be used to collect true dada.The ways to carry out visual analysis for data and to apply CRM theory into practice are studied to make CRM courses more concrete and active. |
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| Keywords: | CRM visual analysis data analysis OLAP |
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