| 浅谈古籍的市场营销 |
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| 引用本文： | 张莹,陈丽梅.浅谈古籍的市场营销[J].科技情报开发与经济,2010,20(30):105-106. |
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| 作者姓名： | 张莹 陈丽梅 |
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| 作者单位： | 白城市图书馆,吉林白城137000 |
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| 摘 要： | 分析了古籍图书市场的现状,运用市场营销的知识,从古籍市场营销的队伍、选题、价格策略等方面论述了如何做好古籍图书的市场营销策略。
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| 关 键 词： | 古籍 图书市场 市场营销策略 |
Talking about the Marketing of Ancient Books |
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| ZHANGg Ying,CHEN Li-mei.Talking about the Marketing of Ancient Books[J].Sci-Tech Information Development & Economy,2010,20(30):105-106. |
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| Authors: | ZHANGg Ying CHEN Li-mei |
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| Institution: | ZHANGg Ying, CHEN Li-mei |
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| Abstract: | This paper analyzes the present situation of the market of ancient books, and by using the knowledge of the marketing, discusses how to do well the marketing of ancient books from the team, topic selection, and price strategy, etc.of the marketing of ancient books. |
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| Keywords: | ancient book book market marketing strategy |
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