| 不完全信息下产品升级组合定价研究 |
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| 引用本文： | 罗勇[1,2] 涂菶生. 不完全信息下产品升级组合定价研究[J]. 南开大学学报(自然科学版), 2005, 38(3): 42-48 |
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| 作者姓名： | 罗勇[1 2] 涂菶生 |
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| 作者单位： | 南开大学,自动化系,天津,300071;郑州大学,电气学院,郑州,450001;南开大学,自动化系,天津,300071 |
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| 基金项目： | 国家自然科学基金资助项目(60474062) |
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| 摘 要： | 对二级供应链中组合升级产品定价问题进行研究.以博弈论为工具,建立了不完全信息下组合产品与独立产品定价的数学模型,获得了两种模型的最优解.用计算机仿真方法对完全信息和不完全信息下产品的定价策略和利润进行了分析,同时对独立产品和组合产品定价和利润进行比较.
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| 关 键 词： | 供应链 博弈论 产品更新 贝叶斯纳什均衡 |
| 文章编号： | 0465-7942(2005)03-0042-07 |
| 收稿时间： | 2003-10-09 |
| 修稿时间： | 2003-10-09 |
The Study of Combination Price of Renovation Product with Incomplete Information |
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| Luo Yong;Tu BengSheng. The Study of Combination Price of Renovation Product with Incomplete Information[J]. Acta Scientiarum Naturalium University Nankaiensis, 2005, 38(3): 42-48 |
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| Authors: | Luo Yong Tu BengSheng |
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| Abstract: | The paper studies combination pricing strategy of original product and renovation product. Using game-theory, builds mathematics model with combination products and separate product. Gets the optimal solution of product pricing strategy in the two models. By computer simulation, analyzes the pricing strategy and profits in incomplete and complete information situation, and compares the pricing strategy and profits in combination products model and separate product model. |
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| Keywords: | supply chain game theory product invocation Bayesian Nash equilibrium |
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