旅游产品的深度认识及营销策略探讨

旅游产品是旅游企业为满足旅游消费者的需求而提供的一系列服务要素的组合。它是旅游企业赖以生存和发展的关键,也是旅游企业开始其经济活动的出发点。因此,深度认识旅游产品的构成和特点,并在此基础上探讨旅游企业的营销策略,对推进我国旅游业的持续健康发展意义重大。

On the Depth of Understanding and Tourism Product Marketing Strategies

Tourism products are a series of elements of service that tourism enterprises provide to meet the needs of the tourists.It's the key of the tourist enterprise survival and development;It also is the tourist enterprise began its starting point of economic activities.Therefore,Depth understanding tourism product structure and characteristics,and on this basis to explore traveling enterprise's marketing strategy,to promote the sustainable and healthy development of China's tourism industry is of great signific...