| 鼓浪屿家庭旅馆网络营销的现状与对策 |
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| 引用本文： | 刘芸,胡美玲. 鼓浪屿家庭旅馆网络营销的现状与对策[J]. 厦门理工学院学报, 2011, 19(3): 1-5 |
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| 作者姓名： | 刘芸 胡美玲 |
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| 作者单位： | 厦门理工学院商学系,福建厦f-j,361024 |
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| 摘 要： | 通过对鼓浪屿家庭旅馆的实地访谈与问卷调研,发现鼓浪屿家庭旅馆存在数量增长迅速,网络营销发展相对滞后的现状。目前鼓浪屿家庭旅馆的网络营销既有优势和机遇,也存在不足与威胁。建议设计体验式服务网络产品,采取以价格歧视为导向的网络定价,提升顾客忠诚度,营造利益相关者双赢局面,以促进鼓浪屿家庭旅馆网络营销的良性发展。
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| 关 键 词： | 鼓浪屿 家庭旅馆 网络营销 SWOT分析 |
E-Marketing Strategies for Family Inns in Gulangyu Island |
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| LIU Yun,HU Mei-ling. E-Marketing Strategies for Family Inns in Gulangyu Island[J]. Journal of Xiamen University of Technology, 2011, 19(3): 1-5 |
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| Authors: | LIU Yun HU Mei-ling |
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| Affiliation: | LIU Yun,HU Mei-ling(Faculty of Business,Xiamen University of Technology,Xiamen 361024,China) |
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| Abstract: | A field survey indicates that family inns in Gulangyu Island of China has grown rapidly in number but their e-marketing remains poor.It has its strengths and opportunities,as well as weakness and threats This article proposes some-marketing strategies for Gulangyu family inn development including network products for user experience,preferential pricing,customer loyalty,and shareholder winning profits. |
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| Keywords: | Gulangyu family inns e-marketing SWOT analysis |
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