网络环境中的出版发展战略研究

互联网络的出现与日趋成熟给人类社会生活带来了一场革命性的变化，传统出版业毫不例外也受到了极大的冲击和挑战。网络的产生带给出版业的革命性变化，因而，研究和探讨网络环境中出版业的发展战略具有重大的现实意义和长远的历史意义。网络在出版实践中的应用，特别是对中国出版业在网络环境下的发展战略问题进行了理论性的探讨。

A Study of the Development Strategy of Publishing Industry in the Network Environment

the appearance and development of Internet has brought a revolutionary change to the society. Inevitably, traditional publishing industry has to face the big shock and challenge ever since. As a result, to study the development strategy of publish-ing industry bears a practical and historical significance. Starting with the change of publishing industry in terms of the network, this article tries to analyze the practical usage in publishing field associating with the situation of the national publishing industry, and to conduct a theoretical study of the development of Chinas publishing industry under the netvvork environment.